Content Hotel is a team of creative thinkers, renowned for its artistic communication ideas.
It takes a visionary and multidisciplinary approach instead of following traditional marketing codes.
Our identity is strongly based on unique content development melding it with physical experiences. CH projects are characterized by their outstanding creative elements and visual quality.
Iraz Polat founded Content Hotel, together with her profound brand strategy experience, she has also worked at the art and design scene. Iraz and the creative team realize content and experience projects with heartful involvement. Having strong bonds with artists and designers, Content Hotel delivers artful and creative concepts.
WHAT WE OFFER
Creative Services, from brand strategy to identity design
Content Curation, creating brand-consumer dialogues
Art Collaborations, from concept to realization and mentoring
Phygital Experiences, combining content + experiences as a whole
WHO WE ARE
Started her career as a strategic planner at McCann World Group and later experienced brand communication at Audi and following Camper. Subsequently, her passion for both communications and design, led her to join Contemporary Istanbul. At CI, Iraz developed cultural projects and launched inter-disciplinary magazine ‘ice’. This direct exposure to the art and design world gave her a unique perspective, further advancing her career with ‘i-am’ Associates where she was in charge of developing cutting-edge customer experiences for brands such as Boyner and Diageo.
She founded Content Hotel with the mission to create more opportunity and space for young artists and designers. With this platform, she aims to bridge between creatives and brands and create meaning and inspiration. At Content Hotel, she leads projects for Swatch, Adidas Originals, Land Rover and Ford.
Iraz is a lecturer at Istanbul Fashion Academy. Besides, she's completed creativity coaching program at CCA New York, serves creativity mentorship.
She's an economist, holding a design management certificate. With her educational background coupled with a decade long experience in creative industry, she approaches challenges from both analytical and creative point of view.
We curate a team of creative thinkers based on the project requirements.
Mamut Art Project
Swatch, Main Partner of Venice Biennial
Akmerkez Akasya Mall
Swatch Under Armour
Procter & Gamble - Banabak
Food & Drink